31 Brilliant Social Media Campaigns

31 brilliant social media marketing campaigns

One thing is for sure: There’s very little gray area when it comes to social marketing. In almost every case, it’s either brilliant or it’s terrible. For the brands that “get it”, social is a veritable gold mine.

The best social marketing strikes a balance among five goals:

Raising brand awareness
Building loyalty and advocacy
Driving sales
Increasing site traffic
Soliciting feedback

With $33 billion in ad revenue on the line, it’s clear that social marketing is more than just a buzzword and lip service. Companies are taking it seriously, and their customers are too.