One thing is for sure: There’s very little gray area when it comes to social marketing. In almost every case, it’s either brilliant or it’s terrible. For the brands that “get it”, social is a veritable gold mine.
The best social marketing strikes a balance among five goals:
Raising brand awareness
Building loyalty and advocacy
Increasing site traffic
With $33 billion in ad revenue on the line, it’s clear that social marketing is more than just a buzzword and lip service. Companies are taking it seriously, and their customers are too.