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growth marketing

150 Growth Marketing Statistics That Give You An Unfair Advantage

By AI Marketing, Content Marketing, email marketing statistics, Growth Hacking, Growth Kolony Blog, Growth Marketing Agency Toronto, Local SEO, Mobile App Marketing, SEO, Social Media No Comments

150 Growth Marketing Statistics That’ll Give You An Unfair Advantage
By: Growth Kolony

With great data comes great knowledge and with great knowledge comes great power.

So today we highlight 150 growth marketing statistics that’ll empower business owners and professional marketers with the knowledge that’ll help accelerate online growth today.

Let’s get right into it!

growth marketing statistics

Why are growth marketing statistics important?

Growth marketing statistics help you stay competitive

  • With powerful industry statistics and knowing your competitor’s statistics, your business will be able to size up the competition. You’ll know where the marketing industry is heading which will help you jump through future challenges and stay ahead of the competition that do not follow growth marketing statistics.

Growth marketing statistics keep you on top of trends

  • This is vital if you want to reveal patterns and trends happening in the online marketing world. With proven data-driven strategies, you’ll find assistance in identifying emerging platforms and strategies.

Growth marketing statistics make room for plenty of other strategies

  • When you are dealing with this particular type of marketing, you build and improve on what is proven to work. There’s no guessing when the proven data is there. You then can spend time focusing on other tasks, like taking your site through more audits and experiments. Because after all, the efforts you put into growth marketing are fruitless if your website fails to support them.

Important growth marketing statistics

Below you’ll find the latest growth marketing statistics that highlight the industry market.

How big is the growth marketing industry?

1. Currently, US digital and advertising marketing is estimated at $460 billion dollars.

2. In Canada, businesses are expected to hit an estimated $12.3 billion dollars.

3. The global market for the growth marketing industry was estimated at $350 billion in the year 2020 and is supposed to reach $786 billion by the year 2026.

What’s the growth rate of the growth marketing industry?

4. The annual growth rate of growth marketing between the years 2020-2026 is projected to be 9 percent.

5. In 2022 alone, 63 percent of businesses have already increased funding for their growth marketing strategies.

6. The budget rate in growth marketing spending has been noticed to rise 14 percent just within the past year.

7. Digital display is expected to grow to about 15.5 percent CAGR and search marketing is expected to continue to grow at 12.2 percent. Search marketing accounts for 40.9 percent of the marketing and global growth advertising market.

What is the success rate of growth marketing?

There is not one single answer that can explain this, however, here are a few pointers that can guide you in the right direction:

8. The highest reported ROI rate for paid ad channels are Google Ads and Facebook Ads.

9. PPC results in a 200 percent ROI rate, meaning on average PPC ads return $2 dollars for every $1 dollar spent.

10. 50 percent of businesses claim that organic search is what brings them the most ROI.

11. Email marketing returns $36 dollars for each dollar that is spent.

12. Small businesses say that email marketing is the one marketing channel that brings them the highest return when it comes to investment.

13. According to marketers, SEO and content marketing provide the best ROI.

How much of the marketing industry is digital?

14. About 72 percent of the overall marketing budget goes to digital channels.

15. 55 percent of all marketing is digital. Offline marketing in the year 2021 was $196 billion dollars and online marketing cost $436 billion dollars.

Is growth marketing in demand in 2022?

16. The demand for a growth marketing job is expected to increase by about 10 percent by the year 2026 – that’s above average for all careers.

More Interesting Growth Marketing Stats

17. An average local business invests about 5-10 percent of its revenue in growth marketing, and we’ve seen larger businesses invest up to 14 percent of their revenue in growth marketing.

18. Customers spend 50 percent more on businesses that respond to reviews regularly.

19. 93 percent of people read online reviews before making a purchase.

20. 78 percent of consumers trust peer recommendations while only 14 percent trust advertisers. Prospects spend 5 times longer on a certain site after reading negative online reviews about a business.

21. Google is currently holding 91 percent of the complete worldwide search engine market share.

22. 45 percent of shoppers buy online and then pick up in-store.

23. Three-quarters of businesses report how growth marketing campaigns directly influence their overall revenue.

24. 52 percent of businesses are using marketing attribution reporting.

25. 62 percent of marketers use CRM software for reports.

online statistics

Online Marketing Statistics For 2022

If you have a strategy that needs framing, look at these data points below.

The following online marketing statistics can help you understand how much you need to spend and which channels.

How effective is online advertising?

26. Digital ads increase brand awareness by 80 percent.

27. Consumers have a 155 percent more chance of looking into your website and brand-specific terms after they have been exposed to display ads.

28. Customers are 70 percent more likely to purchase from a retargeting ad.

29. When a potential customer searches after initially seeing an ad, the likelihood that they’ll buy goes up to 59 percent.

30. A user’s search activity increases by 155 percent after being served a display ad.

31. After seeing a display ad, 27 percent of customers search for the business.

32. PPC can generate double the number of website visitors that SEO brings in. The more you spend the more traffic you can expect.

33. 86 percent of people would pay more for services from a company with higher ratings and reviews.

How big is online advertising?

34. The total ad search funds spent in the year 2021 was $144 billion dollars.

35. On a global level, the digital ad spend for the year 2022 currently is $441 billion dollars, and it is estimated to increase in 2023 to $485 billion dollars.

How much advertising is online?

36. Out of the total advertising expenditures in the year 2021, 4 percent is accounted for digital advertising.

37. 50 percent of advertising in 2020 was conducted online – offline advertising spend was $196 billion dollars and online advertising spend was $378 billion dollars.

38. The annual growth of digital media is higher than offline media.

What is the percentage of online advertising on social media?

39. Out of all digital spending in 2022, social media accounted for 33 percent.

40. The annual spending on social media in the year 2022 currently is $134 billion dollars. A 17 percent YoY growth increase.

41. Paid social traffic makes up for 5 percent of overall website traffic and 15 percent is paid search traffic.

42. 4 percent of digital marketers want to increase their paid social spending in the next year.

Is online growth advertising popular?

43. 65 percent of mid-sized and large businesses have a PPC campaign.

44. 45 percent of all businesses have a paid search strategy set in place, and they use display ads too.

45. 96 percent of revenue in Google comes from Google Ads.

Even More Growth Marketing Statistics

Go through the following PPC statistics before investing your money in paid advertising.

46. 18 percent is the average click-through rate across all of the industries for Google Ads.

47. 8.82 percent is the average conversion rate in all industries, ranging from 3.25 percent to 19.19 percent.

48. $41.40 dollars is the average cost per lead across all industries, ranging from $14.88 to $73.70.

49. $3.53 dollars is the average cost per click in all industries.

50. Digital ad fraud cost advertisers $22.4 billion globally.

51. Only 20 percent of marketers use A/B tests to improve conversion rates.

52. 70-80 percent of people completely ignore digital paid ads.

SEO statistics

SEO Statistics For 2022

If you want to take a look at the bigger picture and check whether your business is a good fit for SEO marketing, here are some SEO growth marketing trends and statistics that you might find useful.

How much is the SEO industry worth?

53. Currently, the SEO industry is worth about $80 billion dollars. In the year 2019, this industry was worth half at about $43 billion dollars, and it is predicted to go up to $86 billion dollars in the year 2023.

How much traffic does SEO generate?

54. 53 percent of website traffic derives from organic searches.

55. Businesses that commit to blogs pull in 55 percent more traffic to the website when compared to sites that do not blog.

Is SEO relevant today?

56. 61 percent of marketers report that website traffic generation is their number one priority, so yes.

Does SEO increase the ROI?

57. SEO leads have a 15 percent closing rate.

58. 85 percent of retailers report that SEO and paid search are most effective for getting new customers.

Do big companies spend money on SEO? And how much?

59. Depending on their strategy, big companies commit between $10k-$20k dollars every month to SEO.

60. Small to medium businesses spend about $5k-$10k dollars every month on SEO.

61. Small businesses spend about $1k-$5k dollars every month on SEO.

How many people go to the second page on Google?

62. Between 75-93 percent of users never look past page 1 Google. This means every time a business fails to rank for keywords on any given search query, they lose 75 percent to 93 percent of daily impressions.

What defines a good organic search performance?

63. When it comes to Google organic search, the top-ranking site has an average CTR of 31 percent.

64. The industry standard for organic CTR is between 3-5 percent.

More Growth Marketing Statistics For SEO

If you feel unsure whether you should spend more money on SEO, check out the following SEO statistics below.

65. 89 percent of customers start their customer journey with a search engine.

66. 46 percent of all Google searches are search queries for local services and local products

67. 29 words is the average voice search query. If you want to dominate voice search and perform well, you’ll have to be clear and concise with your brand name with power words.

68. 28 percent of local searches result in a purchase within 24 hours.

67. When you are ranking a website, there are over 200 search engine ranking factors from the algorithm that you need to consider.

68. 88 percent of people who conduct a local search on their smartphone visit a related store within a week.

69. SEO content is important for growing your business. Brands that blog have 434 percent more indexed pages than brands that don’t blog.

70. 76 percent of people who search on their smartphones for something “nearby” visit a business within a day.

71. The most heavily used SEO tool is Google Analytics.

Growth Marketing Statistics For Social Media For 2022

These are the type of statistics you do not want to miss out on because marketing in social media is growing by the minute.

How large is the social media market?

72. The global social media market is estimated to be worth $223.11 billion.

How much of marketing is done on social media?

73. On average, businesses focus about 15 percent of their marketing budget on social media.

Should I advertise on social media?

74. Yes. 91 percent of businesses use social media for their marketing.

Is the social media industry competitive?

75. At the moment, there are 55 million companies on LinkedIn.

76. 93 percent of all businesses are found on Facebook and 86 percent of them take advantage of Facebook advertising.

77. There are 200 million businesses on Instagram and 30 million on Snapchat.

What is the fastest-growing platform on social media?

78. TikTok is one of the fastest-growing social media platforms in 2022.

79. 40 percent of overall businesses have joined TikTok in the last year and made it a part of their social media strategy.

80. TikTok reached 1 billion active users in just five years while it took Facebook eight with 100 million of those users based in the US.

What is the most popular social media network?

81. The most popular social media platform for the year 2022 is Facebook, although the information may vary depending on what your business is specifically searching for.

According to Statista’s data here are the following most popular social media rankings:

1. Facebook

2. YouTube

3. WhatsApp

4. Instagram

5. Facebook Messenger

6. TikTok

7. QQ (Chinese messaging software)

8. Douyin (China TikTok)

9. Telegram

10. Sina Weibo (Chinese microblogging site)

11. Snapchat

12. Kuaishou

13. Pinterest

14. Reddit

15. Twitter

16. Quora

social media marketing statistics

More Social Media Marketing Statistics

82. An average adult spends about two hours a day on social media.

83. Almost all Instagram users follow at least one business.

84. 91 percent of consumers have access to a social media device.

85. Nearly half of consumers rely on recommendations from influencers. Make sure to research this thoroughly and see how you can best approach influencer marketing.

86. Less than 5 percent of businesses on Facebook use video ads, so if you are looking for a way to stand out, here is it!

87. 80 percent of businesses use Twitter ads to build their following and sell products.

88. 265 million users on Snapchat open the application about 30 times on average daily. They are more inclined to make impulse purchases and are more likely to buy a product or a service from their mobile device.

89. The average swipe-up rate on Snapchat is about 50 percent and the cost per swipe is between $0.30-$1 dollar.

90. The most trusted social media platform is LinkedIn.

91. 80 percent of B2B businesses use LinkedIn advertising and almost 96 percent of them use LinkedIn for organic social media marketing.

92. 30 percent of the business engagement on LinkedIn comes from their employees.

93. If you are interested in audience targeting, LinkedIn Ads is the best platform for it! Marketers can choose from over 200 targeting characteristics.

94. TikTok is the best social platform if you are looking to have a high engagement rate per post.

95. More than 70 percent of the users on TikTok find the ads inspiring and even enjoyable!

96. 25 percent of TikTok users have either purchased or researched a product or a service once they have seen it on the platform.

97. 95 percent of the users on Pinterest have the app either to make a purchase or plan a purchase.

98. 52 percent of Pinterest users report seeing something first on the platform and purchasing it later on.

99. 64 percent of users that watch branded videos on social media end up making a purchase.

Email Marketing Statistics For 2022

If you are interested in knowing how effective email marketing can be, take a look at the statistics below.

How much is the email marketing industry worth?

100. Currently, the email marketing industry is worth $9.62 billion dollars, but it is expected to grow up to $17.9 billion dollars by the year 2027.

Is the email marketing industry a large one?

101. As the numbers and projections are coming in, the email marketing industry is expected to grow to 48 billion users by the year 2024.

What is the success rate in email marketing?

102. 80 percent is the average open rate across all industries and the average click-through rate is 2.78 percent. Small businesses have confirmed that the highest return on investment they have had is through their email marketing strategy.

What is the average ROI for email marketing?

103. The average ROI for email marketing is $36 dollars for every dollar spent.

What percentage of emails are from marketers?

104. It is widely known that marketing emails are the most prevalent ones in our inboxes. There is not a piece of specific information and number that is considered a confirmation, but since 2 billion emails are being sent each day, people receive about 120 marketing emails on average each day.

Is email marketing working in 2022?

105. Email marketing is the second most popular marketing channel, just behind social media. There is a 2 percent difference, so yes, it is a strategy that still works.

Is email marketing a growing tactic?

106. Since it is estimated for the email marketing industry to double within the next three years, this is considered to become one of the most popular strategies for both marketers and users.

107. Email marketing is constantly growing. The global email marketing industry was worth $7.5 billion dollars in the year 2020 and it is estimated to reach $17.9 billion dollars by the year 2027.

108. In the year 2020, 78 percent of marketers claimed that email marketing is important for a business to succeed, in comparison to 71 percent in the year 2019.

Even More Growth Marketing Statistics For Email Marketing

109. About 64 percent of small businesses claim they use email marketing strategies to reach their audience.

110. Every fifth email campaign is not mobile device friendly.

111. About 80 percent of all marketers claim that they would rather give up social media marketing than email marketing.

112. Email marketing is a low-cost way of promoting your business and 64 percent of all small businesses take advantage of it.

113. A third of all people open up an email just because they find the subject line interesting.

114. 47 percent of people decide to open an email solely based on the subject line.

Website Statistics For 2022

If you want to improve your website performance and visibility, these are the statistics you want to be looking at.

Why is conversion rate optimization important?

115. It takes people less than a second to form an opinion about a website.

116. If the layout of a website is not attractive, about 38 percent of people will leave the site.

117. Three-quarters of customers judge a company’s competence and credibility based on the design of its website.

118. Websites that look good and have a high-level user experience have a 400 percent higher conversion rate.

What’s the industry standard for website page speed?

119. Half of the users expect the loading time of a website to be no more than two seconds.

What percentage of companies own a website?

120. About 72 percent of businesses own a website.

web design statistics

Even More Growth Marketing Statistics For Website Design

121. About 60 percent of people said they would not recommend a business if it did not have a good website.

122. 40 percent of people will leave a website if it is not functioning properly.

123. 70 percent of small businesses do not have a call-to-action on their website.

124. 90 percent of people will go to your competitor and purchase if your website is not working well.

125. Businesses that invest in user experience get an ROI of $100 dollars for every $1 dollar spent.

126. 44 percent of users share their negative experiences with bad websites.

127. Only 28 percent of the text on the homepage is read by users.

128. 73 percent of businesses invest in better design to attract potential customers.

129. 90 percent of the website pages are not generating organic traffic.

130. More than half of the website traffic on a global level comes from mobile devices.

131. Bounce rates increase by 50 percent when load time is longer than 2 seconds.

132. 85 percent of people abandon a site (even mid-purchase) if they realize that they are on an unsecured website.

133. 43 percent of all small businesses that own a website are planning on improving their presence and performance this year.

134. 60 percent of marketing professionals don’t know or don’t understand their Core Website Vitals.

135. Video marketing is the most popular media tactic used by content marketers.

136. Businesses that use video marketing grow 50 percent faster than businesses that don’t.

137. 49 percent report that they grow revenue faster when they use video content.

138. 73 percent of customers are willing to spend more with a business if it had complete transparency.

139. Prospects are 35 times more likely to read a mobile message than an email.

140. Only 17 percent of professional marketers use landing page A/B tests to improve conversion rates.

And More Bonus Growth Marketing Statistics…

141. Customers are 4 times more loyal to environment-friendly brands.

142. 70 percent of marketers are actively investing in content marketing.

143. 87 percent of professional video marketers report that video has increased traffic for their website.

144. LinkedIn live streams have more than doubled since 2020 increasing by 158 percent.

145. 53 percent of professional marketers report webinars are the top-of-the-funnel format that generates the most high-quality leads.

146. The average cost-per-click in marketing is $3.33 and the most expensive marketing industry keyword cost-per-click is $165.

147. 80 percent of consumers report that they only download apps from brands they know and trust, while 72 percent are concerned apps are tracking their behaviour and movement.

148. 78 percent of salespeople who leverage the power of social selling outsell their peers who are not.

149. 80 percent of customers prefer watching videos to reading help articles.

150. 61 percent of professional marketers believe search engine optimization is the key to online success.

If you have any questions about the growth marketing statistics above or need help with growth marketing for your business, feel free to call us at 1-888-593-4159 or DM us in near real-time on Facebook, Twitter, Instagram, TikTok, LinkedIn.

growth marketing toronto

Toronto SEO Guide: Why Businesses Need A Local SEO Agency

By Growth Kolony Blog, Growth Marketing Agency Toronto, Local SEO, SEO No Comments

Toronto SEO Guide: Why Businesses Need A Local SEO Agency In Toronto And How To Find One

By: Growth Kolony

Did you know: 88% of consumers who do a local search visit a store within 24 hours.

So if you’re looking to land more local leads and turn online traffic into real foot traffic, find a local growth marketing agency in Toronto.

Without question, getting found on local search engines like Google is one of the most effective ways your business can drive more local leads to your store.

Yet with 46% of Google searches being local searches, over 56% of local businesses fail to claim their Google My Business.


In this local SEO Toronto guide you will learn:  

– What exactly is local SEO?

– How local SEO in Toronto works 

– How local SEO helps Toronto businesses with online sales

– How much should you pay for local SEO in Toronto

– How to hire a local SEO agency in Toronto

– How to pick the right local SEO package

What Is Local SEO? 

Local SEO is an online marketing strategy that optimizes landing pages and websites for local searches with the objective of increasing local visibility.

They do this by targeting local customers at the perfect time while they search for local products and services when they need them.

A local SEO agency will help a business target customers on popular search engines like Google, Bing, Yahoo, Apple Maps, to just to name a few resources, and help businesses drive traffic and lead by ranking them for relevant search terms for a local region.

How Toronto Local SEO Works?

Toronto local SEO works just like local SEO in any other region.

Search engines rely on search signals to retrieve the most relevant local data from local search results.

Local search data includes local content on local landing pages, Google Maps, social media profile signals, online reviews, citations, directories, and other properties that help search engines prioritize the best local search results for target users.  

When a user searches for a particular keyword, you’ll find the local SEO results at the top, also known in the SEO industry as the Google Local “Snack Pack”.

These results normally show above organic results.

local snack packThe main difference between local SEO and organic SEO results is that local SEO strategies target a URL with a specific location; like a brick-and-mortar location, whereas organic results focus on ranking websites that may not have a brick-and-mortar location.

How Local SEO Helps Your Toronto Business With Sales?

With 97% of users and customers using search engines before making a purchase on a product or service locally, the opportunities for online lead generation through local SEO are lucrative. 

According to one study, the Google Local Snack Pack get 33% of the overall search traffic.

This means any Toronto business that ranks in local search, will take home its share of the local SEO market pie.

Just imagine getting 33% of the impressions every day and month.

On the other side, when you fail to rank on page one in local search, you’ll miss out on a world of opportunities.

Because 91.5% of Google users ignore page 2 of Google. 

How Much Does Local SEO Cost In Toronto?

Being a top local growth marketing agency in Toronto that’s ranked in the top local SEO three-pack, we often get asked, “how much does SEO cost?”

There is an industry range floating around of between $300/month – $10 000+/month with averages between $1000 – $2000/month. 

Of course, you get what you pay for.

There are some agencies who will even offer $99/month to land more volume of clients and only do an hour of work every month.

And there are also agencies that overcharge and still do little work, which is why many business owners out there are skeptical of the SEO industry.

There are a wide range of plans out there, and it’s easy for an untechnical-savvy user to get hoodwinked.

But each website is different and each local agency SEO will operate differently as well.

The price of local SEO also determines how fast you want to “work the system” and use it to your advantage.

There are 3 main local SEO plans Toronto businesses often consider:

  • Automated: This is where your SEO agency will use in-house software to automatically submit your website to relevant local directories and citations. It’s more of a band-aid solution to a gunshot wound.
  • Small Scale: This is an SEO strategy that works for one location. It’ll help your location rank higher in search results and drive more online leads.
  • Comprehensive: This is where your SEO agency will take control of website management, link-building campaigns, citations, mobile SEO, online reputation management, social media and content marketing and including custom reporting. 

All three local SEO plans do make a difference and eventually in most cases businesses with more than one location will go with the Comprehensive option, which includes all of the above and more; accelerating the overall local SEO ranking process.

How Much Should You Budget For Local SEO In Toronto?

It’s best practice for every business to allocate 5% – 35% of their overall annual revenues to growth marketing.

Since we’re in a digitally-dominant world and growth marketing is less expensive than traditional marketing, take 50% – 90% of your marketing budget and use that number for growth marketing which includes local SEO.

Other elements like overall company size and level of competition play a role in how much you should invest in local SEO and your local SEO agency in Toronto should be able to read the market, show you the data, and give you an accurate monthly estimation.

How To Hire A Local SEO Agency In Toronto?

Learning how to find the right local SEO agency in Toronto is a lot easier said than done. 

There are a lot of local SEO agencies out there who work without certifications while offering a world of promises at a too-good-to-be-true rate.

Sure it’s a great rate but it’s also a money grab and a huge waste of precious time.

The time that could be spent on real growth.

Before you jump into a contract with the first local SEO agency you engage with, it’s best to create a shortlist of options. 

Tip #1: Make sure that your local SEO agency has SEO credentials 

Any good and reliable local SEO agency will have Google or Bing badges and certificates. 

Make sure your local SEO agency at the very least has their Google certificate.

Tip #2: Does the local SEO agency have case studies?

Your local SEO agency should have at least a handful of links and examples of clients that they have worked on in the past. 

After you get the list of URLs, make sure that these websites are ranked in local search and are ranked for keywords with local regional modifiers.

Also, look if they have been able to get local Google reviews for their client websites as well.

Tip #3: Is the SEO agency organically ranked for keywords?

It’s a red flag when the SEO agency you plan to hire fails to provide evidence of keyword ranking.

Do your research and see if the potential SEO service provider you plan to hire has a local digital footprint on sites like Google, Bing, Yelp, and Clutch to just to name a few resources. 

Tip #4: Ask if your local SEO agency practices white-hat SEO

When search engines like Google spot pages and websites committing black-hat SEO, they often remove them from search results.

This is the last thing you want to happen when running a business today. 

Before you hire any local SEO agency, make sure that they agree to abide by the Google Webmasters guidelines.

Tip #5: Ask your local SEO agency what you will expect in the report

One of the big issues when businesses first get into local SEO is that they do not understand what to expect, nor know what kind of reports they should receive. 

Sure SEO is an investment at the start.

But after 3 months you should see some noticeable progress in traffic, rankings and overall goal conversions.

If you’re going to spend money, you’ll need to know where your money is going so let’s make sure you get your local SEO agency to report the following at the very least:

  • Keyword rankings report for each local location; 
  • Traffic report for each location, including conversion rates, leads or sales. 

How Do You Pick The Right Local SEO Package? 

Picking the right local SEO package should be aligned with your overall objectives and goals. 

This depends on how competitive your market is, your budget, the size of your company, and many other local SEO ranking elements. 

The SEO agency should be able to narrow down your budget, expectations, key performance indicators, and marketing goals and put you in the right slot best suited for your special case. 


50% of users who perform a local search result in an offline purchase within 24 hours.

Finding the right SEO agency in Toronto is crucial to growth and the search process is similar to finding the right mechanic.

When you let SEO agencies review your site, they should be able to diagnose the underlying issues, offer solutions to your problem, and show you reports to back everything up. 

Before you commit, make sure to follow our quick list of tips on how to find the right local SEO agency in Toronto.

Like with all industries, you’ll find the good, the bad, and the ugly.

If you have any questions about SEO in Toronto and getting ranked on page 1 Google feel free to call us at 1.888.593.4159 or chat with us in real-time on Twitter.

keyword ranking tool

Top 21 SEO Keyword Suggestion Tools That’ll Boost Your Keyword Ranking

By Growth Hacking, Growth Kolony Blog, SEO, Tools No Comments

Top 21 Keyword Suggestion Tools For SEO
By: Growth Kolony

Today we are going to highlight keyword research tools that’ll help you with SEO keyword research.

The entire world of SEO is filled with plenty of different techniques but when they are used in the correct way, they can make up for the perfect assistant to improving your keyword ranking.

Let’s get right into this.

1. Wordtracker

wordtracker logo

WordTracker is a white hat keyword research tool that helps in finding the most relevant and accurate words to use on your website.

The keyword tool is trusted by SEO professionals worldwide, as it provides industry-standard data for SEO projects.

It has a freemium version that’s available for anyone to use.

2. Google Keyword Planner

Keyword Planner is a free tool from Google that is typically the first keyword research tool SEO professionals usually start with and a go-to keyword tool that helps you with keyword research.

Their white-hat analysis shows how frequent, competitive, and expensive specific words are when searched and what their searches have looked like over time, which can assist in narrowing down the list of keywords for your campaign or website.

3. Keyword Tool

This specific tool offers quite a nice alternative to the Google keyword planner.

It’s a powerful SEO tool and with its free version can prepare more than 700 keywords within seconds.

It does not scrape keywords from Google Keyword Planner but finds keywords using a source called Google Autocomplete.

3. WordStream

This is a free keyword tool that can assist in optimizing the content all while abiding by Google’s rules and regulations.

It makes organic and paid traffic research easy and effective.

Wordstream provides some incredible keywords taken from Google’s most recent data that serve you tailored and well-advertised suggestions.

4. UberSuggest

Ubersuggest offers a robust keyword research suggestion tool.

It provides you with a list of keywords that both you and your competitors use on Google and what people search too.

It’ll cost you 12 USD per month.

5. MOZ

Moz is an SEO audit tool.

However, its keyword search tool has over 500 million keywords and can assist you in optimizing your website.

It’ll cut your keyword research time by a lot.

You will receive some high-impact suggestions based on the generated keywords.


This tool uses its own search bar when it comes to keywords, and it is called keyword explorer.

Ahrefs is considered to be one of the most successful tools on the market.

Even though this is a paid plan that can start from $99 USD per month, it is a database that is continuously being updated.

The extensive database can assist you in generating perfect keywords.

7. Jaaxy

Another very well laid out paid plan for a keyword research tool.

This one starts at $49 USD per month but contains a search engine that actually includes Google, Yahoo etc.

8. SEMRush

If you want assistance in boosting your traffic, this is the way to do it!

This tool provides you with a keyword tool that will allow you to delve a bit deeper into a number of results like keyword difficulty, search volume, CPC, SERP features, variants, competitor analytics, and more.

If you are interested in using the premium features of this keyword tool, it’ll cost $119 USD per month.

9. Wincher

This is another incredible SEO tool that holds a keyword search function that can assist you if you’re looking for lucrative keywords.

What you can do with this tool is track, research, and rank all of your keywords.

It goes for $24 USD per month.

10. RankIQ

This is an incredible site that actually can assist you if you want to have your website ranked organically.

Other than offering suggestions with keywords in order to assist you (such as something that would optimize your title or just offer some topic suggestions), they have some other incredible tools that put their focus on content creation.

The AI tool is also a must-mention here because it’s amazing.

Their entire plan costs $29 USD a month.

11. SurferSEO

One of the best sites that offer a white hat keyword research tool is SurferSEO.

Their keyword research tool is actually an extension that you can install on your computer free of charge.

It provides you with a volume of the monthly search, cost per click, and the full number of words for that particular content. It also has Datasets all around the globe.

12. SEOScout

SEOScout features its own tool for keyword research that is named Scout Suggest.

Their keyword research tool offers plenty of suggestions such as questions, categories, groups, phrases and even some text lists.

Some of these lists can even provide some CSV files that you can download.

The only downside to all of this is that it does not contain a feature to check for any search traffic and it does not contain a cost per click option.

13. Long Tail Pro

This tool is easy to use. Just plug in a keyword and it’ll be able to generate a waterfall of long-tail keywords.

What this tool also manages to provide as a service is providing you with the research of the competitors by managing to dig up all of the keywords that they are optimizing too.

This incredible tool costs $208 USD on a yearly basis.

14. SpyFu

SpyFu is able to provide you with a keyword research tool that poses as an alternative for the keyword search that Google uses.

They can also provide you with this keyword research that will blow your mind because it is aimed at your competitors!

What you can do is try using the SpyFu for free, without any charges, just by entering the URL of your competitor and it is able to analyze and provide you with an insight of various categories.

For now they have an incredible paid plan that costs $8 USD on a monthly basis.

15. Growth Bar

This is another keyword research tool that is available for you to use, and it even comes with an incredible plug-in for your browser.

The tool is considered to be pretty strong, since it contains an extensive database and is able to give you a long list of keywords that can be used as a suggestion, long-tail words, and even for difficulty scores.

They of course, also have a paid plan, and it begins at $29 USD per month.

16. SEOBook

The SEOBook can provide you with a free meta-tagging tool that’ll help you assist with your keyword research.

Also, SEOBook serves up a video guide that is very detailed and explains how to fully take advantage of their tool and options.

17. Metatags

As a website, the Metatags is one that can provide you with some free generators for your meta tags.

What they have managed to do is create an easier path towards obtaining a free meta tag generator or wizard.

You would be able to maintain incredible meta tags that would be provided to you by a code generator wizard.

18. Site Checker

This one has managed to provide a white hat tool that is able to generate some meta tags for the website.

What is of absolute importance is the creation of meta tags when it comes to your website.

The information you can find from the Site Checker is free, and the tool is pretty easy to use

19. Search Engine Reports

What this site offers is a generating tool that provides some meta tags, and it is absolutely free!

The higher ranked search engine rating is what every company is looking for and striving towards when being an owner of a website.

The meta tag generator is something that any web developer should use as their tool since they might be unable to generate and find out the exact meta tags with which they would be able to properly describe the website.

20. Dupli Checker

The last but not least free incredible SEO tool that you are able to use is the Dupli Checker.

It can provide you with an online meta tag generator that is very simple to use.

These particular types of keywords are the ones that are appearing in the HTML of any particular web page and give you some information on the search engine of the main topic of the page you are looking at.

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