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Toronto SEO Guide: Why Businesses Need A Local SEO Agency

By Growth Kolony Blog, Growth Marketing Agency Toronto, Local SEO, SEO No Comments

Toronto SEO Guide: Why Businesses Need A Local SEO Agency In Toronto And How To Find One

By: Growth Kolony

Did you know: 88% of consumers who do a local search visit a store within 24 hours.

So if you’re looking to land more local leads and turn online traffic into real foot traffic, find a local growth marketing agency in Toronto.

Without question, getting found on local search engines like Google is one of the most effective ways your business can drive more local leads to your store.

Yet with 46% of Google searches being local searches, over 56% of local businesses fail to claim their Google My Business.

Why?

In this local SEO Toronto guide you will learn:  

– What exactly is local SEO?

– How local SEO in Toronto works 

– How local SEO helps Toronto businesses with online sales

– How much should you pay for local SEO in Toronto

– How to hire a local SEO agency in Toronto

– How to pick the right local SEO package

What Is Local SEO? 

Local SEO is an online marketing strategy that optimizes landing pages and websites for local searches with the objective of increasing local visibility.

They do this by targeting local customers at the perfect time while they search for local products and services when they need them.

A local SEO agency will help a business target customers on popular search engines like Google, Bing, Yahoo, Apple Maps, to just to name a few resources, and help businesses drive traffic and lead by ranking them for relevant search terms for a local region.

How Toronto Local SEO Works?

Toronto local SEO works just like local SEO in any other region.

Search engines rely on search signals to retrieve the most relevant local data from local search results.

Local search data includes local content on local landing pages, Google Maps, social media profile signals, online reviews, citations, directories, and other properties that help search engines prioritize the best local search results for target users.  

When a user searches for a particular keyword, you’ll find the local SEO results at the top, also known in the SEO industry as the Google Local “Snack Pack”.

These results normally show above organic results.

local snack packThe main difference between local SEO and organic SEO results is that local SEO strategies target a URL with a specific location; like a brick-and-mortar location, whereas organic results focus on ranking websites that may not have a brick-and-mortar location.

How Local SEO Helps Your Toronto Business With Sales?

With 97% of users and customers using search engines before making a purchase on a product or service locally, the opportunities for online lead generation through local SEO are lucrative. 

According to one study, the Google Local Snack Pack get 33% of the overall search traffic.

This means any Toronto business that ranks in local search, will take home its share of the local SEO market pie.

Just imagine getting 33% of the impressions every day and month.

On the other side, when you fail to rank on page one in local search, you’ll miss out on a world of opportunities.

Because 91.5% of Google users ignore page 2 of Google. 

How Much Does Local SEO Cost In Toronto?

Being a top local growth marketing agency in Toronto that’s ranked in the top local SEO three-pack, we often get asked, “how much does SEO cost?”

There is an industry range floating around of between $300/month – $10 000+/month with averages between $1000 – $2000/month. 

Of course, you get what you pay for.

There are some agencies who will even offer $99/month to land more volume of clients and only do an hour of work every month.

And there are also agencies that overcharge and still do little work, which is why many business owners out there are skeptical of the SEO industry.

There are a wide range of plans out there, and it’s easy for an untechnical-savvy user to get hoodwinked.

But each website is different and each local agency SEO will operate differently as well.

The price of local SEO also determines how fast you want to “work the system” and use it to your advantage.

There are 3 main local SEO plans Toronto businesses often consider:

  • Automated: This is where your SEO agency will use in-house software to automatically submit your website to relevant local directories and citations. It’s more of a band-aid solution to a gunshot wound.
  • Small Scale: This is an SEO strategy that works for one location. It’ll help your location rank higher in search results and drive more online leads.
  • Comprehensive: This is where your SEO agency will take control of website management, link-building campaigns, citations, mobile SEO, online reputation management, social media and content marketing and including custom reporting. 

All three local SEO plans do make a difference and eventually in most cases businesses with more than one location will go with the Comprehensive option, which includes all of the above and more; accelerating the overall local SEO ranking process.

How Much Should You Budget For Local SEO In Toronto?

It’s best practice for every business to allocate 5% – 35% of their overall annual revenues to growth marketing.

Since we’re in a digitally-dominant world and growth marketing is less expensive than traditional marketing, take 50% – 90% of your marketing budget and use that number for growth marketing which includes local SEO.

Other elements like overall company size and level of competition play a role in how much you should invest in local SEO and your local SEO agency in Toronto should be able to read the market, show you the data, and give you an accurate monthly estimation.

How To Hire A Local SEO Agency In Toronto?

Learning how to find the right local SEO agency in Toronto is a lot easier said than done. 

There are a lot of local SEO agencies out there who work without certifications while offering a world of promises at a too-good-to-be-true rate.

Sure it’s a great rate but it’s also a money grab and a huge waste of precious time.

The time that could be spent on real growth.

Before you jump into a contract with the first local SEO agency you engage with, it’s best to create a shortlist of options. 

Tip #1: Make sure that your local SEO agency has SEO credentials 

Any good and reliable local SEO agency will have Google or Bing badges and certificates. 

Make sure your local SEO agency at the very least has their Google certificate.

Tip #2: Does the local SEO agency have case studies?

Your local SEO agency should have at least a handful of links and examples of clients that they have worked on in the past. 

After you get the list of URLs, make sure that these websites are ranked in local search and are ranked for keywords with local regional modifiers.

Also, look if they have been able to get local Google reviews for their client websites as well.

Tip #3: Is the SEO agency organically ranked for keywords?

It’s a red flag when the SEO agency you plan to hire fails to provide evidence of keyword ranking.

Do your research and see if the potential SEO service provider you plan to hire has a local digital footprint on sites like Google, Bing, Yelp, and Clutch to just to name a few resources. 

Tip #4: Ask if your local SEO agency practices white-hat SEO

When search engines like Google spot pages and websites committing black-hat SEO, they often remove them from search results.

This is the last thing you want to happen when running a business today. 

Before you hire any local SEO agency, make sure that they agree to abide by the Google Webmasters guidelines.

Tip #5: Ask your local SEO agency what you will expect in the report

One of the big issues when businesses first get into local SEO is that they do not understand what to expect, nor know what kind of reports they should receive. 

Sure SEO is an investment at the start.

But after 3 months you should see some noticeable progress in traffic, rankings and overall goal conversions.

If you’re going to spend money, you’ll need to know where your money is going so let’s make sure you get your local SEO agency to report the following at the very least:

  • Keyword rankings report for each local location; 
  • Traffic report for each location, including conversion rates, leads or sales. 

How Do You Pick The Right Local SEO Package? 

Picking the right local SEO package should be aligned with your overall objectives and goals. 

This depends on how competitive your market is, your budget, the size of your company, and many other local SEO ranking elements. 

The SEO agency should be able to narrow down your budget, expectations, key performance indicators, and marketing goals and put you in the right slot best suited for your special case. 

Summary

50% of users who perform a local search result in an offline purchase within 24 hours.

Finding the right SEO agency in Toronto is crucial to growth and the search process is similar to finding the right mechanic.

When you let SEO agencies review your site, they should be able to diagnose the underlying issues, offer solutions to your problem, and show you reports to back everything up. 

Before you commit, make sure to follow our quick list of tips on how to find the right local SEO agency in Toronto.

Like with all industries, you’ll find the good, the bad, and the ugly.

If you have any questions about SEO in Toronto and getting ranked on page 1 Google feel free to call us at 1.888.593.4159 or chat with us in real-time on Twitter.

keyword ranking tool

Top 21 SEO Keyword Suggestion Tools That’ll Boost Your Keyword Ranking

By Growth Hacking, Growth Kolony Blog, SEO, Tools No Comments

Top 21 Keyword Suggestion Tools For SEO
By: Growth Kolony

Today we are going to highlight keyword research tools that’ll help you with SEO keyword research.

The entire world of SEO is filled with plenty of different techniques but when they are used in the correct way, they can make up for the perfect assistant to improving your keyword ranking.

Let’s get right into this.

1. Wordtracker

wordtracker logo

WordTracker is a white hat keyword research tool that helps in finding the most relevant and accurate words to use on your website.

The keyword tool is trusted by SEO professionals worldwide, as it provides industry-standard data for SEO projects.

It has a freemium version that’s available for anyone to use.

2. Google Keyword Planner

Keyword Planner is a free tool from Google that is typically the first keyword research tool SEO professionals usually start with and a go-to keyword tool that helps you with keyword research.

Their white-hat analysis shows how frequent, competitive, and expensive specific words are when searched and what their searches have looked like over time, which can assist in narrowing down the list of keywords for your campaign or website.

3. Keyword Tool

This specific tool offers quite a nice alternative to the Google keyword planner.

It’s a powerful SEO tool and with its free version can prepare more than 700 keywords within seconds.

It does not scrape keywords from Google Keyword Planner but finds keywords using a source called Google Autocomplete.

3. WordStream

This is a free keyword tool that can assist in optimizing the content all while abiding by Google’s rules and regulations.

It makes organic and paid traffic research easy and effective.

Wordstream provides some incredible keywords taken from Google’s most recent data that serve you tailored and well-advertised suggestions.

4. UberSuggest

Ubersuggest offers a robust keyword research suggestion tool.

It provides you with a list of keywords that both you and your competitors use on Google and what people search too.

It’ll cost you 12 USD per month.

5. MOZ

Moz is an SEO audit tool.

However, its keyword search tool has over 500 million keywords and can assist you in optimizing your website.

It’ll cut your keyword research time by a lot.

You will receive some high-impact suggestions based on the generated keywords.

6. AHREF

This tool uses its own search bar when it comes to keywords, and it is called keyword explorer.

Ahrefs is considered to be one of the most successful tools on the market.

Even though this is a paid plan that can start from $99 USD per month, it is a database that is continuously being updated.

The extensive database can assist you in generating perfect keywords.

7. Jaaxy

Another very well laid out paid plan for a keyword research tool.

This one starts at $49 USD per month but contains a search engine that actually includes Google, Yahoo etc.

8. SEMRush

If you want assistance in boosting your traffic, this is the way to do it!

This tool provides you with a keyword tool that will allow you to delve a bit deeper into a number of results like keyword difficulty, search volume, CPC, SERP features, variants, competitor analytics, and more.

If you are interested in using the premium features of this keyword tool, it’ll cost $119 USD per month.

9. Wincher

This is another incredible SEO tool that holds a keyword search function that can assist you if you’re looking for lucrative keywords.

What you can do with this tool is track, research, and rank all of your keywords.

It goes for $24 USD per month.

10. RankIQ

This is an incredible site that actually can assist you if you want to have your website ranked organically.

Other than offering suggestions with keywords in order to assist you (such as something that would optimize your title or just offer some topic suggestions), they have some other incredible tools that put their focus on content creation.

The AI tool is also a must-mention here because it’s amazing.

Their entire plan costs $29 USD a month.

11. SurferSEO

One of the best sites that offer a white hat keyword research tool is SurferSEO.

Their keyword research tool is actually an extension that you can install on your computer free of charge.

It provides you with a volume of the monthly search, cost per click, and the full number of words for that particular content. It also has Datasets all around the globe.

12. SEOScout

SEOScout features its own tool for keyword research that is named Scout Suggest.

Their keyword research tool offers plenty of suggestions such as questions, categories, groups, phrases and even some text lists.

Some of these lists can even provide some CSV files that you can download.

The only downside to all of this is that it does not contain a feature to check for any search traffic and it does not contain a cost per click option.

13. Long Tail Pro

This tool is easy to use. Just plug in a keyword and it’ll be able to generate a waterfall of long-tail keywords.

What this tool also manages to provide as a service is providing you with the research of the competitors by managing to dig up all of the keywords that they are optimizing too.

This incredible tool costs $208 USD on a yearly basis.

14. SpyFu

SpyFu is able to provide you with a keyword research tool that poses as an alternative for the keyword search that Google uses.

They can also provide you with this keyword research that will blow your mind because it is aimed at your competitors!

What you can do is try using the SpyFu for free, without any charges, just by entering the URL of your competitor and it is able to analyze and provide you with an insight of various categories.

For now they have an incredible paid plan that costs $8 USD on a monthly basis.

15. Growth Bar

This is another keyword research tool that is available for you to use, and it even comes with an incredible plug-in for your browser.

The tool is considered to be pretty strong, since it contains an extensive database and is able to give you a long list of keywords that can be used as a suggestion, long-tail words, and even for difficulty scores.

They of course, also have a paid plan, and it begins at $29 USD per month.

16. SEOBook

The SEOBook can provide you with a free meta-tagging tool that’ll help you assist with your keyword research.

Also, SEOBook serves up a video guide that is very detailed and explains how to fully take advantage of their tool and options.

17. Metatags

As a website, the Metatags is one that can provide you with some free generators for your meta tags.

What they have managed to do is create an easier path towards obtaining a free meta tag generator or wizard.

You would be able to maintain incredible meta tags that would be provided to you by a code generator wizard.

18. Site Checker

This one has managed to provide a white hat tool that is able to generate some meta tags for the website.

What is of absolute importance is the creation of meta tags when it comes to your website.

The information you can find from the Site Checker is free, and the tool is pretty easy to use

19. Search Engine Reports

What this site offers is a generating tool that provides some meta tags, and it is absolutely free!

The higher ranked search engine rating is what every company is looking for and striving towards when being an owner of a website.

The meta tag generator is something that any web developer should use as their tool since they might be unable to generate and find out the exact meta tags with which they would be able to properly describe the website.

20. Dupli Checker

The last but not least free incredible SEO tool that you are able to use is the Dupli Checker.

It can provide you with an online meta tag generator that is very simple to use.

These particular types of keywords are the ones that are appearing in the HTML of any particular web page and give you some information on the search engine of the main topic of the page you are looking at.

If you have any questions about web design and growth marketing feel free to call us at 1888.593.4159 or chat with us in near real-time on Instagram.