So many startup founders are thinking about how to attract investments to their venture before brainstorming about the economic viability of their idea. An essential step for this is to figure out who will be the potential buyers for the company’s products or services constructing the buyer personas. In this article, we’re going to explain how to create a buyer persona and give you an example of buyer personas that you can use to ensure you are on the right track. Ready to get started? Read on to find out more.