The concept of keyword research isn’t new, and lots has been written about it. It seems that we need a guide to do keyword research every year (give me a break), and the guides do a great job of explaining conceptually how keyword research should be done, and how to do it on a small scale. However, there are literally hundreds of thousands of keywords you could be going after – even if your website is small. And in today’s competitive SEO environment, you need to spread a wide net to find that lucrative search arbitrage you’re looking for. If you’re doing a thorough job of keyword research, you should end up a list of several thousand keywords. This amount of data can be cumbersome, overwhelming, and tough to extract insights from. That’s where data visualization comes into play.