Technical SEO for Content Marketers

technical seo for content marketers
Technical SEO is something that content marketers don’t fully understand. And Kevin Indig, SEO lead at Atlassian, has some strong opinions—and plenty of advice—about how marketing teams can improve.

Take page-speed optimization, for example. Kevin finds that most sites leverage only about 20 percent of the best practices out there. They barely scratch the surface, even though page speed is one of Google’s oldest and best-known ranking factors.