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Overview: Auto Show is Canada’s largest auto show drawing in over 300 000 attendees a year. They needed a boost in brand awareness, online traffic, social media engagement and overall increase in lead generation and outsourced their digital team, which luckily ended up in our hands.
Deliverables: Designed and created temporary blog on subdomain that curated industry blog posts; developed and managed content calendars for both pre-show and live-show campaigns; served end-to-end Facebook and Google Ads campaigns; developed and managed social media networks for pre-show and live show campaigns.
Results: Over tens of millions of impressions across hashtag campaigns during pre-show and live show campaigns; 100% – 5000% in growth across social networks within 6 months, and infinity growth in traffic created by curated viral content shared on social media and search.
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