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seo pricing guide

SEO Services Pricing Guide: What’s The Cost Of SEO In Toronto?

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cost of seo
SEO Services Pricing: What’s The Cost Of SEO In Toronto?
By: Growth Kolony

With 93% of users starting their customer journey on a search engine and with over 75% of users never looking past page 1 Google, it’s never been this important for businesses to have a good SEO strategy in place.

Yet surprisingly a lot of businesses today still operate without practicing any SEO, or worse, unknowingly continue working with a “cheap SEO” scam artist.

And if you own a business, you probably get emailed by a lot of SEO agencies offering you the world…at different prices almost every day.

Whether it’s the offshore SEO agency offering $99/month programs or the specialized agency offering sticker shock prices through the roof without any justification, you’ve probably noticed the huge SEO pricing gap between agencies

And the tricky part is that the average business owner is unaware of what consists of a “good SEO” strategy and unknowingly wastes valuable time and money.

So to avoid all that nonsense, in this growth marketing article we’ll break it down and highlight the main takeaways of SEO pricing.

Below you will learn:

What is the average cost of SEO?
What are the main SEO cost factors?
What are the SEO deliverables that you should expect?
Must-know SEO tips you should know when provided SEO pricing
How to determine the price of SEO?
What you should expect from an SEO agency?
What’s the average cost of an SEO project?
What should businesses look for in an SEO agency in Toronto before hiring?

Let’s get right into it.

Your SEO Pricing Guide

seo pricing guide

What is the average cost of SEO?

  • $1500-$5000 is the average cost of a monthly SEO.
  • $100-$300 is the average cost of an hourly SEO.
  • $5000-$30 000 is the average cost of the project SEO.

What are the SEO cost factors?

  • Plan
  • Aggressiveness
  • Model
  • Goals
  • Experience and location of the service provider
  • Size of the business of the client
  • Industry

What are the deliverables of SEO?

  • Monthly SEO audit
  • Tech SEO
  • Data analytics setup and analysis
  • Keywords research
  • Metadata optimization
  • On-page optimization
  • Off-page optimization
  • Content creation
  • Backlinking
  • Routine reporting

Tips you should know when given SEO price list and quote

seo tips

Page one rankings are key: Be sure your SEO agency and their SEO strategy guarantee page rankings for keywords.

Of course, high-competition keywords take longer to rank.

But a good SEO agency at the very least should be able to guarantee relevant organic rankings for low competition keyphrases with confidence.

If they fail to provide proof of organic rankings from previous clients or fail to guarantee keyword rankings for your business then you should find an SEO services provider that does.

Avoid SEO agencies that promote cost-effective SEO ($100 or less): This price framing is typically a money scheme.

They pitch “low-price SEO” to as many unsuspecting business owners at high-volume and do very little if anything at all and laugh to the bank every month until their clients notice.

Get a customized solution: Make sure your SEO agency identifies the underlying issues of your website and customizes its SEO strategy with your overall marketing objectives.

Request a list of deliverables with their SEO pricing: Before hopping into bed with a random SEO agency, request monthly deliverables beforehand so you know exactly what to expect.

Demand SEO reports: Every SEO agency should be able to report how their deliverables improved your website.

But if the SEO agency in Toronto that you choose fail to include progress reports, find a new one that can.

Without tracking reports, you won’t be able to measure success and know where your money is going.

If you are interested in looking into some options for your SEO in Toronto, take a look at our SEO service pricing below.

The prices give you an idea of how much you should spend on SEO.

Bronze plan at $800 a month: For this plan, you will get 10 optimized keyphrases, 5 optimized pages, backlinks, UX, content, or CRO assets, lead, phone call, and revenue tracking dashboards, and more.

Silver plan at $1500 a month: For this plan, you will get 30 optimized keyphrases, 15 optimized pages, backlinks, UX, content, or CRO assets, lead, phone call, and revenue tracking dashboards, and more.

Gold plan at $2750 a month: For this plan, you will get 60 optimized keyphrases, 30 optimized pages, backlinks, UX, content, or CRO assets, lead, phone call, and revenue tracking dashboards, and more.

Custom budget at TBD: For this plan we highlight the possibilities of aiming either lower or higher than the average client, providing you with transparency on what is possible and its potential impact coupled with easy options that cater to your goals.

How to determine the price of SEO?

Several factors can be included in determining the price of SEO and some of them include:

  • The size of the business, whether it is a startup or an enterprise
  • The pricing model
  • The experience and location of the agency
  • The SEO sale strategy
  • Goals and the strength of the backlink profile

Depending on which SEO services you subscribe to and on the vastness of your project, we’ve seen the cost of SEO reach more than $35 000.

This is why, when it comes to pricing, more than often SEO companies use the following familiar payment models – see below:

Monthly retainer: For selected SEO services, clients will agree to pay a monthly retainer.

Depending on the package and the agency, we’ve seen SEO retainers on a monthly level that cost from $99-$10 000 a month.

A fixed price: You can create a contract and pay for some fixed services for SEO.

Depending on the services you are paying for, there will be a specific scheme created just for the business, and it varies from one SEO agency to the next.

Based on a project: This is very similar to any contract-based service, but the custom SEO project can be paid for with a previously determined fee.

The SEO costs for this can vary depending on what you want, but the average cost is about $1000-$30 000.

Hourly cost: The consulting fees for SEO on an hourly basis are somewhere between $100-$300.

What you need to make note of here are the agencies that charge less.

If an SEO agency charges you much less for their services, there’s a good chance you end up getting low-quality services executed by a low-level executive at low volume, which in the long run will do you more harm than good.

However, there are also new startup agencies out there who will take the hit on pricing just to land new long-term clients for social proof.

But keep in mind that SEO tech analysis, SEO content marketing, SEO copywriting, and data insights from reports are crucial in SEO.

So if you’re taking a chance on a new agency with lower-than-average prices, find one that practices the services that they sell on their own site because you’ll learn that there are SEO agencies in Toronto that don’t.

The second thing you need to have in mind is that SEO is a long-term solution.

It’s not something that can happen overnight and you should definitely not expect any results overnight either.

With this being said, organic SEO is an excellent idea for businesses wanting to invest and improve online traffic, lead generation, and overall business growth for the long run.

And also the cost of SEO varies depending on the size of the business.

From a startup business to a fully developed one, the prices usually vary between $500-$10 000 a month.

What you should expect from an SEO agency?

what's the cost of seo in toronto

SEO services can vary depending on what the agency offers and what the business requires.

It also depends on the type of client (one-off or vs long-term client), what type of SEO are they after, and whether they are looking for an agency delivering fulfillment or an SEO consultant.

On a monthly level, you should expect SEO packages that include:

  • Setup of analytics
  • Keyword research and integration
  • SEO audit
  • On-page and off-page optimization
  • Content creation
  • Technical optimization
  • Backlinks
  • Frequent calls and reporting

On the other hand, SEO consulting services are bound to include:

  • Frequent calls and reporting
  • SEO audit
  • Implementation and recommendation of SEO

Finally, the project-based SEO has SEO services that include:

  • Frequent calls and reporting
  • SEO audit
  • Specific optimization as per your requests

You will need to take a closer look at them so that you can determine which one you need.

What’s the average cost of an SEO project?

Due to the wide range of available campaigns and the difference in the costs between the SEO consultant and SEO agency, it is only natural to have a difference in SEO pricing.

Depending on the service they provide and depending on the service that you want, the cost for an SEO project can vary between $400-$10 000.

But how much should you spend?

The cost that you should pay for SEO services, again, varies depending on what you are after, the agency that you want to collaborate with, and the business you already have.

These are the three main components that will help you determine at least an approximate number of what the SEO should cost you and how much should you pay.

We will also emphasize this yet again: make sure to keep as far away as possible from SEO agencies that offer you unbelievably cheap services.

It doesn’t necessarily mean that the agency is bad, but it will mean that they will pay little attention to your project or that they have very little SEO experience and they’re using your website as a testing ground, which can lead to your website being blacklisted from search engines like Google.

So when you are calculating the costs of the SEO service, please remember that you get what you pay for!

Is there standard pricing for SEO services for 2022?

To be straightforward with you, SEO agencies have the liberty to add any price that works best for them, so they can vary from one month to the next.

The most important thing that you need to take care of is the result and the quality of service that will be provided to you.

You should not have to worry about anything else.

When researching the cost of SEO, what to look for?

The cost of SEO will always depend on the scope of the project that you have.

But if you are looking into some specifics, here are three things for you to research more carefully when going after an SEO agency in Toronto.

Familiarize yourself with the process of the provider

Get an SEO agency in Toronto that will focus on your needs and is willing to change and adapt to the most recent updates and requests.

They should have a flexible and positive attitude and must be adaptable to change.

Get a customized SEO package

Make sure to avoid SEO agencies that have a “one size fits all” policy.

The main reason for this is because, as a business, you need to be dissected and looked into by the SEO agency, who will later come up with a plan and a strategy that fits your business and your needs.

So whenever you are looking into this subject, make sure to consider that.

Full-service solution is what you want

This is a very important bit because you will need an SEO consultant or an SEO agency that will give you the best of their services.

If the agency is unable to cover everything that you need, you will end up lacking some very important aspects of your SEO and will have to move your business elsewhere.

If you have any questions about SEO pricing and SEO services in Toronto, free to call us at 1.888.593.4159 or chat with us in near real-time on Facebook, Instagram, or Twitter.