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Jul 28

Top 10 Growth Marketing Trends Shaping 2025

Top 10 Growth Marketing Trends Shaping The Future

By Growth Marketing Toronto Growth Kolony Blog, Artificial Intelligence, Content Marketing, Growth Hacking, Growth Marketing Agency Toronto, Local SEO, SEO, Social Media, Tools No Comments

Top 10 Growth Marketing Trends Shaping The Future

By: Seph Cadiz

Growth marketing is no longer about simply running ads and tweaking websites.

They’re about weaving tech, creativity, and consumer psychology into something more… cinematic.

In fact, the best way to understand this moment?

Picture The Avengers assembling but with AI-powered tools, generative content, and meme-fueled engagement as the superheroes.

The threats? Consumer apathy, platform chaos, and the constant algorithm shifts lurking in the shadows.

To keep your brand on the heroic side of things, here’s your definitive cheat sheet to the 10 growth marketing trends dominating 2025.

Let’s get right into it!

1. AI-Powered Personalization & GenAI Content Creation

In 2025, personalization isn’t just “smart marketing”—it’s the One Ring of the growth marketing universe. If you’re not tailoring your brand experiences to each user, you might as well be invisible.

According to Business Insider, 71% of CMOs plan to invest over $10 million annually in AI-driven marketing tools, up from 57% in 2024. Meanwhile, generative video ads are becoming standard: 86% of marketers already use them, and they’re projected to make up 40% of all video ads by 2026.

Example:
Imagine a Netflix-style flow for e-commerce. A user clicks a sneaker ad, and the landing page instantly reconfigures with their favorite colors, price ranges, and even copy style—because your AI knows they’re a Gen Z buyer who loves humor and short-form videos.

Tools: Dynamic Yield, Persado, and GPT-4 Turbo for scalable blogs and ads.

Like The Matrix, AI-driven personalization helps you “see the code” behind your audience and craft offers that feel inevitable.

2. AI Optimization for Search (AIO)

Traditional SEO? That’s so 2020.

In 2025, we’re entering the AIO era, AI Optimization, where brands must optimize not just for Google but for the conversational, AI-driven engines like ChatGPT, Gemini, and Perplexity.

The shift is massive: AI-driven search now accounts for 5.6% of desktop queries, more than double last year..

Example:
An e-commerce site doesn’t just rank for “best running shoes.”

It creates structured data-rich product pages with natural, conversational copy so when a user asks an AI assistant, “What’s the best running shoe for flat feet under $100?” your brand becomes the definitive answer.

Tools: Frase, Surfer AI, Ahrefs, and implementing llms.txt to tell AI how to crawl your content.

Like a Jedi using the Force, brands that master AIO will guide users straight to their funnels—no mind tricks required.

3. Generative Video Advertising & Connected TV (CTV)

Video isn’t just king, it’s the kingmaker.

But now, generative AI is the wizard pulling levers behind the curtain. Nearly 9 in 10 advertisers use or plan to use GenAI for video production.

Example:
A brand launches a 15-second TikTok ad built in Synthesia, which automatically changes the featured products based on viewer demographics and behaviors. Or uses Meta Advantage+ to plan, script, and distribute ads across CTV and social with minimal human input.

Tools: Synthesia, Pictory, Runway, Meta Advantage+.

Think of GenAI video like Inception: layered, personalized, and perfectly targeted to keep viewers from “waking up” (aka, skipping).

4. Meme Marketing & UGC Amplification

If you’re not memeing, you’re missing the moment. Meme marketing delivers 25–30% higher engagement than typical branded content. But authenticity is the key—audiences can smell forced humor faster than you can say “cringe.”

Example:
A food delivery app riffs on Stranger Things with “The Upside Down Pizza Special”—timed to drop with the latest season. Or a brand amplifies micro-influencer memes instead of relying on studio-shot ads.

Tools: Supermeme.ai, GPT-powered meme generators, TikTok Creator Marketplace.

Like Eleven flipping a Demogorgon, a well-timed meme can turn even the dullest product into a cultural moment.

5. Voice & Visual Search Optimization

Voice and visual search are quietly becoming growth engines. Voice assistants handle more queries each month, and Google Lens and Pinterest Lens are becoming staples for shopping inspiration.

TheeDigital reports that brands optimized for these channels are twice as likely to land featured results.

Example:
A cookware brand ensures every product is tagged for visual discovery so a user can snap a pan in a store and instantly see reviews, recipes, and where to buy online. Or a recipe blog optimizes for queries like “Hey Google, what’s the fastest vegan lasagna recipe?”

Tools: Schema.org markup, Google Merchant Center, and voice-friendly content frameworks.

Think of it as building your own Marauder’s Map (Harry Potter): your brand appears wherever consumers “say” or “see” the right spell.

6. Sustainability, Ethics & Consumer Trust

In a world awash with AI and deepfakes, trust is the ultimate currency. 82% of social media users doubt the authenticity of content—especially when it’s AI-generated.

Example:
Brands openly labeling AI-generated content (“Created with AI assistance”), committing to GDPR-compliant data practices, and integrating sustainability into campaigns beyond “greenwashing.”

Tools: Clearbit, OneTrust, Segment for privacy-first strategies.

Your Patronus (Harry Potter reference) in 2025 isn’t a flashy ad—it’s your transparency protecting you from a horde of skeptical consumers.

7. Platform Convergence & Social Commerce

Social media is no longer just for scrolling, it’s for buying. Consumers now spend six hours per day across streaming, social video, UGC, and gaming platforms. And 41% of marketers are upping their retail media ad investments in 2025.

Example:
Selling limited-edition products through Instagram Checkout, running TikTok Shop-exclusive drops, and retargeting users seamlessly across multiple apps without making them leave their favorite platform.

Tools: Shopify-TikTok integrations, Klaviyo, and Meta Ads Manager.

Like the Hogwarts Express, once you’re on the right track, the shopping experience feels frictionless.

8. Snackable Content Dominance

If The Dark Knight taught us anything, it’s that every scene must matter.

Gen Z and Alpha consumers have zero tolerance for filler. Six-second videos, carousels, and micro-polls now deliver 38% more engagement than traditional long-form content.

Example:
Quick interactive stories on Instagram teasing a new launch, or short-form tutorials (15 seconds or less) on Reels.

Tools: CapCut, Typeform VideoAsk, Canva Pro.

The hero isn’t a 3-minute explainer video, it’s the 6-second clip that hooks your audience before they scroll away.

9. Gamified Web Experiences

Why just have visitors when you can have players? Gamified websites now see 45% longer session times on average.

Example:
A Matrix-inspired “Red Pill vs. Blue Pill” quiz that suggests different product paths—or an interactive AR scavenger hunt for discounts.

Tools: Three.js, Outgrow, WebGL frameworks.

In a digital world where everyone’s distracted, making your site feel like a side quest can be the engagement boost you need.

10. Micro-Influencer & Hyper-Local Growth Loops

Big-name influencers are flashy, but micro-influencers (under 50k followers) are delivering the real results: 60% higher engagement and stronger ROI compared to mega-creators.

Example:
Partnering with five local creators to promote a co-working space launch, boosting their posts with geo-targeted ads to hit just the right audience.

Tools: AspireIQ, GRIN, Meta Ads for local targeting.

Like the Fellowship of the Ring, smaller, scrappier teams often get the job done more effectively than a single massive “hero.”

The 2025 Growth Hacker’s Toolkit

Surviving and thriving in 2025 isn’t about picking one or two of these tactics.

It’s about blending them like a perfect heist movie team: AI for scale, memes for humanity, trust for credibility, and gamified experiences to keep audiences coming back.

Action Plan for Q1:

Test AI-powered personalization on one campaign.
Run a GenAI video ad via Synthesia.
Audit your content for AIO readiness (Frase, llms.txt).
Launch a meme-driven UGC campaign.
Implement voice/visual search optimizations.
Be radically transparent in all AI usage.
Build shoppable social experiences.
Use micro-influencers to create authentic buzz.

Because in 2025, technology is the armor, but authenticity is the hero. Combine both, move fast, and your brand won’t just survive this Avengers-level landscape—it’ll lead the team.

If you have any questions about our article, “Top 10 Growth Marketing Trends Shaping 2025” or need a website that prints you money, contact us at info@growthkolony.com or connect with us on social media.

Mar 01

Love25

8 Powerful Ways You Can Use AI In Marketing

By Growth Marketing Toronto Growth Hacking, AI Marketing, Artificial Intelligence, Growth Kolony Blog, Growth Marketing Agency Toronto, Tools

8 Powerful Ways You Can Use AI In Marketing

By: Growth Kolony

Using AI in marketing gives your business an unfair advantage.

So today we’re going to look into some of the most effective ways businesses are leveraging the power of AI in their marketing.

Let’s get right into it.

Chatbots

There’s a lot of buzz around chatbots, they have become a popular topic for good reason.

Chatbots allow businesses to communicate with a customer 24/7 in a fluid way, even when human representatives are unavailable.

With 80% of users likely to start a conversation with a brand on Facebook messenger, having a chatbot available to customers gives businesses a leg up over competitors without chatbots.

They prevent users from bouncing off the landing page and navigating elsewhere.

A number of companies have found success using chatbots and thanks to artificial intelligence (AI) and natural language processing (NLP), chatbots are able to solve customer problems without having to transfer customers to a human representative.

Content And Product Recommendations

In today’s growth marketing landscape relevancy is king.

This is why digital marketing outperforms traditional marketing. Businesses can show ads and products — in all their forms — to a relevant audience at the right time throughout the customer journey.

With AI-powered clustering, marketers can improve on relevancy and suggestive selling.

Here’s where brands use customer behavior data to anticipate future customer behaviors.

Amazon is a perfect example of how a business leverages AI-powered clustering.

They use AI-powered clustering to show customers relevant products to their customers.

Not only that, but Amazon also shows complementary products that other customers have bought with the product that you are interested in buying.

The same goes for publishers of content.

Publishers can use an AI-powered tool like IDIO, to read user behavior and suggest relevant content to users in the future throughout their customer journey.

Predictive Analysis

ai marketing predictive

Predictive analysis is the term that describes the method of using data that you presently have to predict future trends.

AI can be used to analyze data sets — in this particular case-specific dates — in order to predict purchasing trends that will come up in the future.

This is a complex task but with the help of artificial intelligence, businesses can automate the process and make decisions much quicker and with more accuracy.

Predictive analysis is normally applied in e-commerce to find a pattern in the buying habits of a customer and it can then be used to determine when the customer is going to repeat a purchase; improving intuitive customer service.

For instance, imagine that you own an online store that sells supplements for bodybuilders.

With AI you can find out how long it will take for the customer to consume the supplement and when more will be needed.

AI can be used to send an email to the customer just before the product has been consumed, reminding the customer to order more before it runs out.

Product Pricing

You can leverage AI to your advantage by letting it help you find out demand-based pricing.

What is demand-based pricing?

Demand-based pricing is pricing according to the amount of money people are willing to pay for your product or service, which can also change with time.

Let’s use the hotel industry as an example.

If you live in a city like Paris or Rome, you can expect that more people will be coming to your city during peak tourist season.

During the peak tourist season, there is high demand for hotels and people are willing to pay more.

If it is the offseason then demand is going to be lower and people are not going to be willing to pay as much as they would during peak season.

AI can be used to analyze these pricing trends and can give you dynamic pricing for your product or service; helping you maximize quarterly earnings.

Social Listening

If you want to improve and grow into different regions, you need to know what people think and say about your business.

This is where AI in social media marketing comes into play.

Businesses today are using tools like Meltwater to effectively streamline their social media listening.

Social media listening or monitoring is when brands track what users say about them on social media.

With the web being a seemingly infinite space, AI can be used to track brand mentions, conversations, and overall feedback that customers provide in real-time on one easy-to-access dashboard.

Search Engines

We take search engines for granted in 2019 but the truth is that behind the scenes a lot is going on and it all happens in a couple of seconds.

Google was the first to implement AI in search but since then other businesses have followed suit and used that model for their own site search engines.

One example that you may be familiar with is Amazon.

It is because of AI that both Google and Amazon are able to give users accurate search results when users are uncertain about what they search for.

It’s also worth noting that AI tools like Siri, Cortana and Google Assistant use search engine data to retrieve and refer answers to user queries.

This means businesses today can optimize for virtual assistants and voice search to improve overall traffic and sales.

Copywriting

jasper

While AI cannot write a political opinion piece, it is powerful enough to write unique subject headlines for email, product descriptions, and more.

A popular AI copywriting tool is Jasper.

With Jasper businesses can automate the writing process and avoid some of the aches and pains that come with writing copy.

It’s not perfect but it does help with the content marketing process.

Web Design

10 years ago businesses would need a designer in order to create a professional-looking website — much has changed since then.

There are AI-powered online tools and site builders like The Grid that can help anyone with a startup idea make a site without learning how to code.

All business owners have to do is create the interface of the website — just like setting up building blocks — and then from there have AI write the code for them.

All the coding happens in the background without you knowing.

Of course, there are tradeoffs that come with every website builder, but, it’ll get something up if you need a website as soon as possible.

Summary

AI has come a long way since Alan Turing first tested a computer’s ability to behave intelligently.

Today we see AI being integrated across a wide range of departments, including marketing.

With AI, businesses can improve customer interactions, personalize the customer journey and experience, data mine faster, provide real-time customer assistance, predict outcomes and even create content.

If you have any questions about AI marketing or need help taking your online business to the next level feel free to call us at 1.888.593.4159 or chat with us in real-time on Twitter.