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Viral Success Stories: How These 8 Brands Went Viral

By Growth Kolony Blog, Content Marketing, Growth Hacking, Growth Marketing Agency Toronto, Social Media, Startups No Comments

Viral Marketing Success Stories: How These 8 Brands Went Viral

By: Growth Kolony

You’ve likely heard the phrase “go viral” before and it’s something every online brand or business hopes to accomplish one day.

However, there is no simple formula to make a campaign go mega-viral all the time.

Many online brands are blindsided and believe simply adding bells and whistles to low-quality content on a trend will help them reach virality, but there’s more to it.

The truth is most viral marketing success stories are based on many years of long hard work or in exceptional cases a lucky guess on what can lure people’s attention.

And if you ask the businesses who’ve gone viral, like the ones below, oftentimes they’ll tell you that it wasn’t planned and that it felt like hitting a home run on your very first attempt.

Surely, going viral can be an incredible way to propel your brand into overnight stardom.

But we caution you from trying to build your company solely on virality because it isn’t easy for many companies and it isn’t sustainable.

Instead, we suggest brands consistently create content that is either:

 

  1. informational;
  2. educational;
  3. entertaining
  4. or all three at the same time if possible.

That way new fans and existing ones engage with your brand on a consistent basis and ultimately develop a relationship with you.

Then after building a decent strong loyal audience, the chances of you going viral on any given day increases.

 

Why Do Brands Want Virality?

If done right, viral marketing can have all sorts of benefits including increased brand awareness and credibility.

At its core, it’s an advertising strategy that’s relatively inexpensive when compared to traditional strategies and paid media.

You’ll see in this list of the most viral videos ever that viral content production can be done without a team of professional videographers and producers — DIY creators go viral all the time.

But considering we’re growth marketing professionals, in this article, we look at some of the most original viral marketing examples in business and highlight the marketing strategies used by each campaign.

Let’s get right into it!

 

Viral Success Story 1: Purple’s Video Marketing

Purple decided to produce a series of short videos showing how their comfort-tech mattresses are better than the mattresses created with regular memory foam.

Using video content as their medium, Purple gradually became well-known for creating videos that were informative and funny, so naturally, when these videos came out, they were a huge hit!

Their videos consistently hit the multi-million mark and the video below has over 183 million views on YouTube and all of this is because of their series of consistent witty content.

They show in about 4 minutes how the raw egg test is done by none other than, Goldilocks!

They decided to carry it out in a manner that would include the character from a fairy tale with three bears.

They featured an incredible product that was engineered from a unique material and that makes everything easier.

However, just having an excellent product was not going to do the trick, they needed to go the extra mile and create an online advertisement that went the extra mile and appealed to the digital audience.

If you’re a growth marketer online, you know “How-To” pieces perform well.

Why?

Because they’re informative and educational and sometimes entertaining.

And Purple’s viral marketing example shades all the boxes.

The viral title “How To Use A Raw Egg To Determine If Your Mattress Is Awful” instantly grabs the attention of viewers with beds, which is a large demographic.

And it wasn’t only the copywriting that stood out, they also coupled it with video content, which also performs well online.

They showed 4 eggs intact after being attached to a heavy glass panel that was then dropped onto their Purple mattress.

It was a great use of all elements and it earned them the fame it deserved.

Viral Success Story 2: Beardbrand Authority Content


This is one amazing example where good content marketing can get you the exposure you want at a low cost.


Since beards and men’s grooming became a trend over the last decade, this was just what the founders of Beardbrand needed.


They created a platform and online shop called Beardbrand, an online community where anyone can share stories and find all sorts of useful educational material on men’s grooming.

But putting their informative and educational articles aside, their presence and the interest in their site grew mostly because of their look and branding.

One of the founders was featured as a “beard expert” and from there the site took off.

They took the site even further and created more products and made an entire lifestyle around it becoming a high-authority source for beard culture and men’s grooming.


They understood the assignment and soon after it was not only beards and styling they were talking about but also hobbies for men and literature too.


With consistent content that targeted their ideal buyer personas, they positioned their site for viral success and from there created a path that moved into other relevant niche products for growth.

Consistent informational, educational and entertaining content is the key for community growth.

It is considered one of the most powerful and effective tools that attract people.

Because it lures in your target audience without forcing them to buy anything.

Free content helps you position your products or services in front of your ideal customer.

And chances are, after a while, they will turn to buy something from your site.

Viral Success Story 3: Dove Inspires Women With Experiment


If you shower and hopefully you do, you’re probably familiar with the company Dove and their products, so no introduction is necessary.

In this video, they documented a social experiment that featured women and a forensic sketch artist.

It was simple.

Each woman was told to describe themselves to Gil Zamora, an FBI trained forensic sketch artist behind a wall.

The forensic artist would then draw them as each woman described themselves.

Then a second portrait was sketched of the same woman through the eyes of another person, which showed to be more attractive then the self-described photos.

And since it was a video filled with raw emotions, it quickly turned into one of the most viewed videos of all time, creating much more fame around the products.

Since Dove is already a well-known company, they have had all of the resources and professionals they wanted to finish the project.

But even then, any brand can create this low-budget “reality-tv” piece of content.

The brilliance of the social experiment proved women wrong about what they initially thought of their looks, and that they were more attractive than how they saw themselves.

It was simplified and was created in a very light way.

And again, the targeted piece of content was informative, educational and entertaining.

Viral Success Story 4: Tommy Hilfiger Goes Outrageous


The ridiculous campaign that went out in 1985 was just the twist Tommy Hilfiger needed.

It was considered outrageous in the era where there was no viral marketing like the ones we are used to today, but, it still made the impact it was intended.

Back then, Tommy Hilfiger was an unknown struggling designer.

But when advertising genius Georg Louis suggested Tommy Hilfiger present his name on a large billboard next to some big household designer names, he was in shock.

Even though at the time he was a nobody, he still decided to do it.

The billboard was hung at Times Square in New York, with his name among the likes of Ralph Lauren, Calvin Klein, etc. and it worked perfectly for him!

The campaign was a success and immediately started a create buzz around the Tommy Hilfiger brand.

People wanted to get to know the brand and understand how it worked and what it offered.

The marketing strategy they decided to go with here was a word-of-mouth strategy.

The billboard created a sense of mystery around the fourth American designer.

After the brand was recognized after the campaign, Tommy Hilfiger decided to work even harder on reaching the goal of being one of the top 4 American designers.

The ad itself was a perfect place to start.

They had heads turn for their company and their products, but it would not have been as successful as it was if the products were not good themselves.

So in this case, taking a risk is always considered to be a good thing.

However, you always have to make sure you deliver once you take the step into going big or going home.

It turned out good for Tommy Hilfiger.

 

His brand is a recognizable fashion statement and well-known all over the world.

 

Viral Success Story #5: Old Spice’s Once-In-A-Lifetime Ad


When one thinks of men’s body deodorant, the first thing that comes to mind of many is Old Spice.

The reason for this is because of their incredible campaign that captured the dreamy vision that society has when it comes to men.

It is considered to be one of the most successful campaigns of all time and it earned them the reputation of being a world-famous company.

Their sales went through the roof after the campaign was released to the public and it received excellent feedback and reviews.

Their ad shows a man who claims that when he uses Old Spice, anything in the world can be made possible.

It is a single-shot video where the main character of the video is seen riding a horse, then on a sailboat, all the while his bathroom was his starting point.

Old Spice saw that the campaign was very successful, they made some more ads that similarly appealed to the public eye.


When the reviews were in, Old Spice was in too.

The campaign was big business!

Relatability is key.

If you have a product that needs to be placed in the market or want to improve an already existing product, then the focus should go on making it a more relatable product for your target audience.

The people who were behind the campaign for Old Spice did a very good job investigating the market, what is already placed out there (and how), and determining the right target group designed specifically for Old Spice.

This is what made things easier for them and created a feeling of connection between the campaign and the viewers – resulting in sky-high sales.

They did everything right.

Viral Success Story #6: Skittles Taste The Rainbow


When one thinks of a rainbow, the first thing that pops into the minds of people is not an actual rainbow but other things like rain, LGBTQ+, or rather the incredible burst of the taste and colour found in a bag of Skittles.

This campaign was not a new one, but their approach surely was.

The original slogan “taste the rainbow” was created in 1994, however, it is still being used today.

There is a catchy undertone to the entire expression and it does not take a genius to see that this is the type of campaign that will stick for a long time.

In the original ad that was released in 1994, it showed that you can make quite a few combinations from the various Skittles flavours and in each case, you would taste the rainbow in your mouth.

Even if you decided to take the Skittles one at a time, the effect would be the same as you would still taste the rainbow!

And through the years that followed, Skittles had made some variations of the original slogan that sounded like “Find the rainbow” or “Harvest the rainbow” but in the end, it all boiled down to tasting the rainbow every single time.

Since their target audience was teenagers and children, the success after releasing this campaign was imminent.

The campaign was spot-on, that it is what made it so popular and made Skittles’s sales rocket!

Viral Success Story #7: Greenpeace And Iceland Make An Impact


Throughout its history, Greenpeace has always been very well known for creating a voice of its own and standing its ground with its marketing.

Their campaigns mostly include controversial material and can be made political too.

However, the case for their campaign that we are going to dissect today went viral for neither of the reasons above.

The campaign was called “Rang-tan in my bedroom” and as soon as it was released, it went viral, and within a few days, millions of people from all over the world were watching it.

The campaign made companies sign the Greenpeace petition that pledged to use only sustainable ingredients in their products.

Such a case was the one with Iceland, the British supermarket, that signed with Greenpeace and managed to remove all products that contained unsustainably sourced palm oil.

According to the Financial Times, this move and the campaign overall helped Greenpeace make quite an impact.

It received a whopping $70 million and is considered to be one of the most successful Christmas campaigns of all time.

The success is measured not by the funds that it received, or for the ability to go viral for such as short period of time, but for the peak that was noticed in the sales of the said British supermarket.

The numbers went through the roof.

The key to this particular campaign was understanding the current issues the world is dealing with and how to connect it with buyers or your target group and make an impact all the while increasing sales.


This was the perfect opportunity for them and they seized it at the right moment.

Solving the problems and servicing the needs of customers should be a top priority for everyone involved in the business.

Viral Success Story #8: Barilla’s How To Make Al Dente Pasta


Barilla is well known around the globe for being one of the leading pasta manufacturers in the world and their products are connected to high-quality taste.

Since Barilla had been fond of traditional media, they suddenly surprised all of their loyal customers (and everybody, really) by creating a Spotify playlist for cooking different types of pasta.


The aim of this is to achieve the perfect al dente pasta while listening to great music.


To be honest, the approach was perfect.

Because when you’re cooking, you want to set the atmosphere with cooking music.

The world loves pasta, whether it is cooking it or eating it, and Barilla led their minds into a completely different setting.

Now when you’re searching for cooking music, you think of Barilla.

They created 8 different playlists for 8 different types of pasta and let the audience enjoy themselves.

 

The music they included was filled with joy and was the perfect excuse for anyone to come home, put it on and make their favourite pasta dish that evening or any other evening for that matter.

This is how Barilla used music content to attract new customers from a new medium.

Their incredible playlists have been played thousands of times and they have gained plenty of new followers.

Food brings friends and family closer together and music creates an environment for good times!

 

And of course, what better way to learn how to properly cook pasta than with some Barilla pasta, right?

 

 

Summary


And there you have it fellow growth hackers: 8 examples of viral marketing success stories.

When you create consistent content that’s informational, educational, entertaining or all three in one for a target audience, you’ll drive consistent eyeballs to your products and services and become an authoritative voice and trusted resource in your niche industry.

After building a consistent following, the chances of going viral for each campaign increase.


If you have any questions about growing your online business and attracting new customers feel free to call us at 1.888.593.4159 or chat with us in real-time on Twitter.


 

 

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Mobile App Marketing: How To Launch Your Mobile App

By Growth Kolony Blog, Growth Hacking, Growth Marketing Agency Toronto, Mobile App Marketing, Social Media No Comments

Mobile App Marketing: How To Launch Mobile Apps
By: Growth Kolony

Developing a successful mobile app is not cheap.

The cost to develop an average app can range from anywhere as low as $5K to all the way up to $150K if you’re looking at something complicated with lots of features or content included.

Whatever the range that you find yourself in, all of your efforts can go all to waste if you fail to launch without a mobile app marketing strategy.

So without further adieu, below we highlight a step-by-step process on how to launch your mobile app.

Let’s get right into it!

Mobile App Marketing Tip 1: Market Research

If we take into consideration the statistics that go back to January 2020, we can see that there were almost 2 million mobile applications available on the App Store.

Take into consideration that this number does not even include Windows apps and Android apps.

To translate this, you would need to do extensive market research before you plunge into the world of mobile applications because competition is fierce.

Find out what will make your app stand out from the crowd.

Get yourself familiarized with what might become your best competitors in the field, search for their shortcomings and use that information to make your app better.

When relying on your budget, you can check whether you will only do primary research on prospect users, or you will include secondary research as well (this can give you plenty of insights).

Check out all the reviews and comments on competitor apps, the vlogs on YouTube, and anything you may find useful online.

Mobile App Marketing Tip 2: Definition Of Success

So, you want to know how to create a successful application?

Then you need to define what success means to you.

Before launching, set some achievable goals.

You can easily measure your success rate based on your active install rate.

This is how you can find out the retention rate and the number of people that install the app and keep it, without ever uninstalling it.

You can furthermore check your average ratings, whether you are selling your application, the revenue you have generated, the entire number of ratings that you receive, etc.

If you are interested in setting some small goals, remember that the biggest download rate when promoting a new app usually happens during the first month (about 50%).

That decreases in the following months to about 30%.

What you also need to focus on is the rating, keeping in mind that the usual ratings for an app are about 3 to 4 out of 5.

This is what you need to focus on in order to maintain a healthy rate of installs.

Mobile App Marketing Tip 3: Know Cross Browsers And Platforms

Expanding your reach means that it is not enough to have to launch on only one platform, but rather all of them.

Taking into consideration the latest numbers from January 2020, the market shares between the operating systems have been divided as such – 74.3% for Android, 26.7% for iOS, and the remaining 2% divided between various operating systems.

In the long run, the development of cross-platforms would result in a wider reach and is considered to be a more cost-effective option.

To do this, you can use any top-rated Integrated Development Environment (IDE) software.

This can assist you in advancing the development of your app by creating web browser versions of your mobile app, giving your users the freedom to use your app from whichever device they wish.

smartphone platform

Mobile App Marketing Tip 4: Claim Your Social Media Accounts

Just before launching your app, you would want to claim your accounts all over social media so you can create buzz and generate interest on things such as an early sign-up.

Sometimes you can show the app while it is still in development so you can receive some feedback from potential users.

And once the application is complete, change the link to get you to the downloading site because, after all, you are looking for more downloads, not more site traffic.

Unless you are trying to beat an existing competitor, don’t dismiss sites such as Pinterest, use them to your advantage.

The Facebook Welcome App is also another tool that can assist you in launching your app.

Just make sure to focus on generating some buzz and get people to sign up for a notification for when the app launches, so they can be the first ones to download.

Mobile App Marketing Tip 5: Content Creation

Prior to launching, spend some more time focusing on creating content that provides clear steps on how to use the app.

Anything from social media content, press releases, blog posts, email marketing copy and website copy should be included here.

You should be engaged in this part in terms of providing real-time updates and responding to recommendations from users.

You can even go live on the day of your launch.

Mobile App Marketing Tip 6: Record A Demo

If you want to take things a step further, then you should definitely record a video that explains how to use your app.

There is a program called Camtasia that can easily help you do this – it allows voiceover recording and screen capture.

Make sure to use some real-life scenarios in order to best describe how to use the app.

If you are certain you want to differentiate your app from everything else there is on the market, then implement some clear steps.

Use clear language and display the true value of your app through a short video.

Emphasize who the app is created for and all the uses of the app.

Mobile Marketing Tip 7: Launch A Dedicated Page Or Site

Why not start by creating a dedicated website for your new mobile app?

This is a very logical step to take.

Or even, you can create a page for your mobile app on your existing website.

This is by far the best option if you have an existing website, as most companies tend to take this road.

Feel free to launch the pages even if your app has not yet been introduced to the market.

This way you can help your users engage, add the demo video to help them better understand the usage of the app, encourage them to sign up for an alert when the app finally hits the market, and just generally direct them to your site and get them talking about it.

Mobile Marketing Tip 8: Decide On An App Store

In order to get the higher concentration possible when it comes to users, and get the most out of the ratings, you would want to focus on launching your application to just one app store.

Of course, within the first couple of weeks right after your launch, you will still be making some necessary changes, and having your app available in only one store can actually be of much help.

This is how you will be able to streamline all of your updates as they come out.

Needless to say if after your app is stable and running smoothly, you can continue to expand to other stores.

Two of the most common app stores out there are the Apple App Store and the Android Market, however, you can find many other app stores on the world wide web.

If you are a bit uncertain regarding your choice, you can always do a test run by testing your target market and finding out which store they mostly use.

Mobile Marketing Tip 9: Get Discovered, Optimize Your App Store

Anyone can easily confuse SEO and ASO, but keep in mind that these two terms are very different yet similar.

If you want to get your app discovered, then you will need to use the ASO, which is app store optimization.

Similar to SEO for online search engines, this is how your app will be easily discovered on mobile app stores.

The best way to do this is through optimizing the title of your app with relevant keywords.

Furthermore, when you are submitting the app to all of these different stores, be careful in the steps and add all the relevant info you need, so when users are browsing for an app, you will increase your chances of getting discovered and have your app downloaded.

Second thing would be clear screenshots.

Showcase the most common uses of your application and include them into the download page.

There is no such thing as enough clarity when it comes to presenting a new app on the market.

Just explain to your users how to get the most out of using your application.

to do list and tasksMobile Marketing Tip 10: Network With Some Other App Developers

This is something that might have not even crossed your mind yet, but it is always a good option to reach out to other developers of applications that have already created some apps that could even complement your app.

You can even talk to some developers that have created apps similar to yours, and have an overlapping target market.

Try setting up a co-marketing community that can not only benefit you, but can assist them too in getting some serious install rates.

Keep in mind when making the choice that you want developers that have created apps with great reviews. What you definitely want to avoid is having your app associated with a product that did not go well on the market.

Mobile Marketing Tip 11: Pitch Your App

Whether it comes to tech, industry, journalists, mobile, or even bloggers, the thing you should also put your focus on is to promote, promote, promote!

Get your story pitched with the assistance of the demo video we talked about earlier, be prepared to offer a free download of your app in order to get them familiarized with the interface and the abilities of your app.

Be prepared to answer any and all questions that come your way, because you should be looking at them as another test group that can discover any bugs or offer software recommendations.

Just so you can give them enough time to play with the app, start pitching a few weeks before officially launching the app.

Do not rush and delve into your story.

Give them some time and get all of the feedback into one place where you can benefit from it.

Mobile Marketing Tip 12: Create Buzz, Tap Into Your Network

Reach out to everyone within your business network who is able to assist you.

Ask them if they can share your content – regarding your app’s launch – on their social media accounts.

The best way to do this would be to send an email that would pose as a preview.

Give them a small insight of what they should expect from your app.

Get them to see your demo video of how the app works and include some buttons that provide an easy way to share your content to other social media channels.

In addition to this, it is an excellent way to have journalists and bloggers engaged, who are not necessarily much interested in publishing long-form content for your app.

But, ask them to tweet about your app, sometimes that can be more than enough.

Mobile Marketing Tip 13: Paid Ads Can Go A Long Way

Google has an algorithm that has a freshness update.

This means that you can get some organic search traction during your mobile app launch.

You can complement paid ads, which will work well, especially in your launch week.

Launch targeted ads on Facebook and prompt your potential users with a download link as soon as they click on your Facebook page.

Make sure you are redirecting the people to your app and to the download page so they can easily install the app on their phones.

Create a specific approach depending on what services your app provides.

You can even have some ads that lead the user straight to the downloading page.

Use them all or if you’re limited, the best most relevant paid ads platform.

mobile app marketing

Mobile Marketing Tip 14: Connect With Thought Leaders And Influencers

Despite the industry of influencers has only just begun, we are accentuating this step because it is considered crucial, if you definitely want to spread the word for your app.

Do your research on influencers, leaders, bloggers, and content creators that you would think can help you in initializing some buzz for your app.

Choose the people that you seem they would get the most out of using your app. After all, they have to try the product first before advertising it and they have to feel comfortable recommending it.

Let’s give you a small example.

If you are launching an app that promotes weight loss, talk to different influencers that dabble with a healthy lifestyle.

Find bloggers that hit the gym every day and content creators that focus on calorie deficit content.

Mobile Marketing Tip 15: Launch An Invite-Only Beta

Before sharing your app with the general public, try to organize a Beta that is invite-only.

Plenty of different companies including Pinterest, Spotify and Google+ have used this particular tactic and it has resulted in incredible success.

It would not only build up a buzz around your product, but it will also give the feeling of being a part of something exclusive.

You can use some email marketing in order to send a segment of your customer list that actually benefits from using your app.

Make sure to get your phrasing right, the beta launch that everyone needs to be a part of.

The event would give them an exclusive insight into the mobile app, the opportunity to chat with the creators and for them to review the app.

Mobile Marketing Tip 16: Partner With Affiliates

If you want to take up a partnership and go a step further, then why not try to create an affiliate program so you can encourage the purchase and the download of your app.

Make sure you know your audience and your partners too.

Collaborate with some social media followers or media contacts, whatever gets you across the finish line!

Provide your partners with an exclusive link that tracks the number of downloads, and make sure they receive a small award for each download that happens through the link you provided them.

Mobile Marketing Tip 17: Add Download Links EVERYWHERE

Add call-to-action links that prompt users to download your app everywhere possible – just make sure the placement makes sense.

When your app is ready for the public, this is one of the most important steps that you absolutely have to make.

Remember, that you want to put the download links on the home page of the website, include them in your marketing emails, include them on your social media accounts, you can include them on your blog too!

If you want to go a step further, open your Facebook page and add a mobile tab there as well.

Mobile Marketing Tip 18: Prepare A Launch Party

And finally, the launch party your app deserves!

It really does not have to be something big, maybe focus on a small, intimate launch party through a simple webinar.

Make a short launch where you can invite some bloggers, influencers, and people who are generally very interested in the app.

You can announce some special perks or discounts to the attendees that would download the app and share a downloading link with their followers.

sumerian

Mobile Marketing Tip 19: Encourage Reviews And Overlook Feedback

Believe it or not: the fun does not stop right after the launch.

On the contrary, it is just beginning.

Make sure you strongly encourage all of your users to leave feedback and reviews.

You’ll learn the most from your most critical users.

Also, this is a way to keep all of your users in the loop for any changes that you may or may not implement further down the road.

Mobile Marketing Tip 20: Discover All Potential Integrations

An average smartphone contains about 60 to 90 applications.

And there are some that are integrated, for example, Facebook, Instagram, Pinterest, Health App, calorie and fitness trackers etc.

It is proven that application integration is actually a very user-friendly feature and more and more apps are being integrated.

Users want to seamlessly switch from one app to the next and this is a perfect way to do it.

Try to strike up a partnership with a company that you can collaborate with, where you have a similar goal.

You will be surprised by how many more downloads you will get after a collaboration with the right company.

Mobile Marketing Tip 21: Release A Log With An App Update

Users value transparency.

If you can solve a problem in a user’s life and also offer transparency then you are golden.

One of the best ways where you can provide transparency to all of your users is to provide a log with all of the changes that would eventually happen within the application.

The log filled with updates is the best way to start.

This is also beneficial to you because you can see how many users have waited for certain updates and their activity afterward.

Implement push notifications and pop-ups for your users when adding or changing specific features within the app.

You can even have some fun with it as well.

medium mobile app update

Mobile Marketing Tip 22: Feature A Hub For “Wish List” And “Coming Soon”

Users want to be heard.

If you want to make sure that your customers know they are being taken care of and heard, create a wish list or a list of features that will be coming soon to the app.

Keeping users updated with all of the features that are yet to arrive on the app is a perfect way to maintain a steady download number.

You can have a feedback button or a request button where people will not only leave their reviews but will also ask for updates and have their questions answered.

This is a perfect way to have them stay on board and continue using your app.

Make the difference they are looking for in other apps and make it more accessible and easy to use on yours – they will definitely love this feature.

loop product road map

SUMMARY

And there you have it, friends!

22 mobile app marketing tips that’ll help you take your app from zero to hero.

After research and development, expansion is critical.

Use all your connections, relevant platforms, browsers, and tools while discovering new ones that’ll help you maximize your reach.

From there you’ll want to get feedback so that you can improve your product and level up yourself from the competition.

If you have any questions about how to launch your mobile app or need help with mobile app marketing and mobile app development, feel free to call us at 1.888.593.4159 

 

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8 Social Media Growth Success Stories

By Growth Hacking, Growth Kolony Blog, Social Media No Comments

8 Social Media Growth Success Stories From Reputable Brands

By: Growth Kolony

All it takes is one social media campaign to go from zero to hero.

But it’s a lot easier said than done.

Building an engaging social media community takes commitment and consistency.

And of course, one successful campaign can help make quick gains and accelerate your growth process.

Below we highlight 8 social media growth success stories from reputable brands that can give you some ideas for your next growth brainstorm session.

Let’s get right into it.

Simple, Eye-Catching, Starbucks

When Starbucks first introduced its Unicorn Frappuccino, they did an amazing job promoting it on Instagram.

Unicorn Frappuccino is basically a colourful cup of coffee that changes colour while you are drinking it.

Of course, their specific targeting did half of the work.

The product is just the perfect thing to post on social media (specifically Instagram) and appeals to groups like teenagers who are highly active on Instagram, and of course, the millennials who do not want to miss out on all the latest trends.

It is an amazing strategy and in the end, it did wonders for the new cup of coffee at Starbucks.

Wix Getting Into The Mix

https://www.youtube.com/watch?v=bcrrxRk-YeQ

When Wix decided to cash out 5 million US dollars for a 30-second advertisement during the Super Bowl, they also needed to make sure that the ad would reach as many people as possible.

They reached their target audience by targeting various media channels.

Naturally, when the advert aired through all media (including YouTube and Facebook), the traffic and reach accelerated growth within 24 hours by millions of likes, subscribers, and followers.

One thing we can learn from this approach is that it is easy to appeal to the younger demographics by using social media.

IHOP’s Guessing Game

Well this is an original way to engage with your customers and followers.

IHOP managed to do something pretty amazing with the help of a little mystery.

The International House of Pancakes decided to mix things up and try its luck with burgers.

The way they decided to announce this is through the power of Twitter.

They checked with Twitter to see if they can change their name from IHOP to IHOB, and leave their followers guessing for a little while what the letter B stood for.

The traffic and engagement they received from that one post on Instagram reached thousands of people, and even intrigued some famous burger brands!

You can only assume that their gimmick was so successful, the sale numbers for the burgers multiplied four times!

Around The World With Airbnb

A couple of years ago, when Airbnb was still not that widespread throughout the entire world, they decided to make a campaign that included potential customers.

Within a 24-hour window, people were able to go live on social media and show the amazing things they can do, see and experience in a certain part of the world.

This contributed to incredible traffic on their site, increased the need for a thrilling experience, and did Airbnb quite a good job!

Their target audience was people in their late twenties and thirties with a wanderlust spirit and thirst for traveling.

Casper Goes Everywhere

https://www.youtube.com/watch?v=0DvlgV3DUUs&feature=emb_title

If you want to get through a wider target audience, just do what Casper did.

They decided to go with the approach of one post everywhere.

Since they were aware that their preferred target group uses various social media channels, they created posts with identical content and shared them across all social media channels.

Their Sleep Channel episodes had a small teaser on several platforms (this is a channel that helps listeners doze off very easily) and did their promotion in this specific way.

The results were incredible since the buzz they created with their cross-promoting content resulted in simplifying things for them by bringing the customers to their front door.

Summer With Red Bull

When you want to increase the sales of a specific product, you need to focus on targeted marketing.

This is what Red Bull did with their summer edition tropical drink on the Australian market.

They created an incredible Instagram post that looked refreshing, which made the customers associate the Red Bull drink with their favourite summer cocktail or drink.

This cast a wide net over the entire continent that captured all customers in one go.

The shiny colours and good branding associated the product with freshness, especially during those hot summer days, resulted in revenue they might have not expected – reaching millions of customers!

A Pop Of Colour At The Museum of Ice Cream

The unconventional approach that the Museum of Ice Cream had was use Instagram as a platform where they extended their stores and presence.

This is how they made the products more appealing to customers, adding plenty of colour and being more attractive to the eye.

They used their Instagram presence to accumulate an organic reach of 280 million!

Also, they focused on customers sharing their colourful experience, which furthermore resulted in sharing experiences and connecting with more and more people.

The Genius-ness Behind Taco Bell

To have a marketing team such as the one Taco Bell has would be a blessing for all businesses, don’t you think?

They decided to team up with Snapchat in order to create a taco filter and honour the holiday Cinco de Mayo.

By creating more than just a buzz around their tacos and celebrating a large holiday, Taco Bell managed to – wait for it – break the Snapchat record with their filter!

The taco face filter became one of the most viewed filters ever, generating about 224 million views in a single day.

Taco Bell was living the dream with just one move in the right social media direction.

If you have a specific vision about your company and your product, make sure to check all options the different social media platforms can provide, and see which option would suit you best!

Plunge into the creative process, do some strategic planning and make sure you get the most out of social media.

We believe that this is one of the most amazing ways of reaching out and creating a customer engagement so large, your head will spin!

Until next post, good luck fellow growth marketers!

If you have any questions about growth marketing and growing your online business feel free to call us at 1.888.593.4159 or chat with us in real-time on Twitter.